SinergieSIMA Conference 2026

SinergieSIMA2026 Conference detailed Program

Thursday 28 May 2026

08:30-11:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
08:30-11:00

Teatro Fraschini - Corso Strada Nuova, 136 Registration desk


Foyer Teatro Fraschini

09:00-10:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
09:00-10:00
Palazzo Centrale - Aula Scarpa - Corso Strada Nuova, 65 Sinergie Italian Journal of Management Advisory Board & Reviewers Meeting
CHAIRS Marta Ugolini (Italy - University of Verona), Alberto Pastore (Italy - Sapienza University of Rome)

Thursday 28 May 2026
09:00-10:00
Palazzo Centrale - Sala Lauree - Corso Strada Nuova, 65 Conference Scientific Committee Meeting (invitation only)
CHAIR Elisa Martinelli (Italy - University of Modena and Reggio Emilia)

09:00-11:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
09:00-11:00
Palazzo Centrale - Spazio Forlanini - Corso Strada Nuova, 65 Pre-conference welcome coffee

09:00-18:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
09:00-18:00
Palazzo Centrale - Spazio Forlanini - Corso Strada Nuova, 65 Exhibition of publishers

• EGEA
• FrancoAngeli
• Giappichelli Editore
• Isedi
• McGraw-Hill Education
• Wolters Kluwer

10:30-11:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
10:30-11:00
Teatro Fraschini - Corso Strada Nuova, 136 Conference Opening Ceremony
CHAIR Stefano Denicolai (Italy - University of Pavia)

Welcome greeting (in Italian Language)
• Alessandro Reali, Rector, University of Pavia
• Eduardo Rossi, Dean, Department of Economics and Management
• Gennaro Iasevoli, President, Accademia Italiana di Economia Aziendale (AIDEA)
• Daniele Dalli, President, Italian Society of Marketing (SIM)
• Gaetano M. Golinelli, President, University Consortium for Industrial and Managerial Economics (CUEIM)
• Beatrice Luceri, President, Italian Society of Management (SIMA)

11:00-12:30 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
11:00-12:30
Teatro Fraschini - Corso Strada Nuova, 136 Keynote Session
CHAIR Stefano Denicolai (Italy - University of Pavia)

• Peter J. Buckley, The University of Manchester
• Margherita Pagani, SKEMA Business School
Discussants: 
• Paolo Garbagna, CEO, ICSS Group
• Leonardo Rubattu, CEO Atlas SGR & President Satispay

12:30-12:45 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
12:30-12:45
Teatro Fraschini - Corso Strada Nuova, 136 Future-proof companies: Call for collaboration for an academy-business project (in Italian Language)
CHAIR Stefano Denicolai (Italy - University of Pavia)

• Daniele Zorzoli, CEO, BINNOVA

12:45-14:15 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
12:45-14:15
Palazzo Centrale - Cortili Sforzesco e Magnolie - Corso Strada Nuova, 65 Lunch

14:30-16:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
14:30-16:00
Teatro Fraschini - Corso Strada Nuova, 136 La valutazione della ricerca a seguito del nuovo quadro normativo sul reclutamento universitario: prospettive a confronto (in Italian language)
CHAIR Beatrice Luceri (Italy - University of Parma)

Speakers:
• Antonio Felice Uricchio, President of ANVUR (2020-2026)
• Paolo Vincenzo Pedone, President of CUN
• Laura Ramaciotti, President of CRUI
• Guido Cristini, Coordinator of the CUN Area 13 Committee - Economics and Statistics
• Gennaro Iasevoli, President of AIDEA

16:00-17:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
16:00-17:00
Teatro Fraschini - Corso Strada Nuova, 136 Roundtable: The Future of Management Studies: An International Perspective
CHAIR Francesco Ciampi (Italy - University of Florence)

Speakers:
• Nic Beech, President, International Federation of Scholarly Associations of Management (IFSAM)
• Emma Parry, President, British Academy of Management (BAM)
• Xosé H. Vázquez, President, Asociación Científica de Economía y Dirección de la Empresa (ACEDE)
• Alessandro Zattoni, President, European Academy of Management (EURAM)

17:00-17:45 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
17:00-17:45
Teatro Fraschini - Corso Strada Nuova, 136 Roundtable: Publish or Perish: The role of AI in misbehaving and mismanaging the process of publishing
CHAIR Arabella Mocciaro Li Destri (Italy - University of Palermo)

Speakers:
• Elanor Colleoni, Associate Editor, Business & Society
• Luigi De Luca, Editor in Chief, Journal of Product Innovation 
• Giulio Ferrigno, Representative of the Editor in Chief, R&D Management
• Savvas Papagiannidis, previously Associate Editor, Technological Forecasting and Social Change
• Alberto Pastore, Co-Editor in Chief, Sinergie Italian Journal of Management 
• John Walsh, Editor in Chief, Research Policy

17:45-19:00 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
17:45-19:00
Teatro Fraschini - Corso Strada Nuova, 136 SIMA General Assembly (in Italian language)

• Beatrice Luceri, President of SIMA, University of Parma
• Angelo Miglietta, Vice President of SIMA, IULM University        
• Angeloantonio Russo, SIMA Treasurer, LUM University
• Angelo Bonfanti, SIMA Secretary, University of Verona

20:00-20:45 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
20:00-20:45
Palazzo Centrale - Cortili Sforzesco e Magnolie - Corso Strada Nuova, 65 GALA NIGHT: Welcome reception

20:45 (Time Zone CEST Europe/Rome)

Thursday 28 May 2026
20:45
Palazzo Centrale - Aula Disegno - Corso Strada Nuova, 65 Gala Dinner

Thursday 28 May 2026
20:45
Palazzo Centrale - Aula del 400 - Corso Strada Nuova, 65 Gala Dinner

Friday 29 May 2026

08:45-09:15 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula Foscolo - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Artificial Intelligence in Management"
CHAIRS Giovanni Battista Dagnino (Italy - LUMSA University), Nadia Di Paola (Italy - University of Naples "Federico II")

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula VII di Giurisprudenza - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Entrepreneurship"
CHAIRS Massimiliano Vesci (Italy - University of Salerno), Mariacarmela Passarelli (Italy - University of Calabria)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula Scarpa - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Innovation & Technology Management"
CHAIRS Maria Cristina Longo (Italy - University of Catania), Marco Ieva (Italy - University of Parma)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula 7 - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "International Business"
CHAIRS Andrea Runfola (Italy - University of Perugia), Matilde Milanesi (Italy - University of Florence)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula 6 - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Marketing"
CHAIRS Maria Vernuccio (Italy - Sapienza University of Rome), Francesca Checchinato (Italy - Ca' Foscari University of Venice)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula 5 - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Purpose-driven Businesses"
CHAIRS Andrea Piccaluga (Italy - Sant'Anna School of Advanced Studies), Rosangela Feola (Italy - University of Salerno)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula VI di Lettere - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Small & Family Business"
CHAIRS Alfredo D'Angelo (Italy - University Cattolica del Sacro Cuore - Milan), Elisa Conz (Italy - University of Pavia)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Sala Lauree - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Strategic Communication"
CHAIRS Emanuele Invernizzi (Italy - IULM University), Agostino Vollero (Italy - University of Salerno)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula E - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Strategy & Governance"
CHAIRS Pasquale Massimo Picone (Italy - University of Palermo), Anna Menozzi (Italy - University of Piemonte Orientale "A. Avogadro")

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula 4 - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Supply Chain Management, Logistics & Operations"
CHAIRS Ivan Russo (Italy - University of Verona), Alessandra Cozzolino (Italy - Sapienza University of Rome)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula Disegno - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Sustainability"
CHAIRS Angeloantonio Russo (Italy - LUM University), Federica Gasbarro (Italy - University of Brescia)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula del 400 - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Retailing & Service Management"
CHAIRS Chiara Mauri (Italy - University "Carlo Cattaneo" - LIUC), Simone Aiolfi (Italy - University of Parma)

Friday 29 May 2026
08:45-09:15
Palazzo Centrale - Aula B - Corso Strada Nuova, 65
 
Meeting of SIMA Thematic Group "Tourism & Culture Management"
CHAIRS Maria Della Lucia (Italy - University of Trento), Angelo Presenza (Italy - University of Molise)

08:45-14:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
08:45-14:30

Palazzo Centrale - Cortile dei Caduti - Corso Strada Nuova, 65 Research Centers Exhibition


Research Centers Exhibition

AEROSPACE@UniTo (Piattaforma scientifica Aerospazio), University of Turin

AI-WARE (Artificial Intelligence for Wellbeing, Awareness, Responsibility and Equality), Magna Graecia University of Catanzaro

CAST (Centro di Studi Avanzati sul Turismo), University of Bologna

Centrimark, Cattolica del Sacro Cuore University of Milan

CERC (Centre for Employee Relations & Communication), IULM University

CRIET (Centro di Ricerca Interuniversitario in Economia del Territorio), Bicocca University of Milan

CYFE (Center for Young and Family Enterprise), University of Bergamo

Divulgative Research Centre, Rome Business School

HighESt Lab (Laboratorio di Big Data e Intelligenza Artificiale), University of Turin

ImpreSapiens, Sapienza University of Rome

Institute for Transformative Innovation Research, University of Pavia

Leaving Footprints, University of Sannio and Parthenope University of Naples

LICAIM (LUMSA International Research Center for Artificial Intelligence Management), LUMSA University

LOOP Research Center, University of Verona

Neuromarketing Behavior and Brain Lab, IULM University

Osservatorio Fedeltà, University of Parma

RES.m HUB (Research Centre for Responsibility, Ethics and Sustainability in Management), Cattolica del Sacro Cuore University of Milan

Retail Lab, University of Parma

08:45-16:00 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
08:45-16:00
Palazzo Centrale - Spazio Forlanini - Corso Strada Nuova, 65 Exhibition of publishers

• EGEA
• FrancoAngeli
• Giappichelli Editore
• Isedi
• McGraw-Hill Education
• Wolters Kluwer

09:15-11:00 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula Magna - Corso Strada Nuova, 65
 
Track 1 - Artificial Intelligence in Management
session 1
CHAIR Nadia Di Paola (Italy - University of Naples "Federico II")
• Quando l’AI agentica e generativa sono il mio Team. Innovare il business model attraverso la Human-AI interaction
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Chiara Bartoli, Samuele Franzini, Francesco Cappa
• GenAI Adoption and Business Model Innovation in the Creative Industries in Italy
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Francesco Capone, Stefania Oliva, Niccolò Innocenti, Luciana Lazzeretti
• Strategic Sensing under VUCA Conditions: A Critical Reflection on Forecasting, Anchoring Bias, and Agentic AI
  Track 1 - Artificial Intelligence in Management
  Submission type: Long paper
  Authors: Giuseppina Lo Mascolo, Gabriella Levanti, Arabella Mocciaro Li Destri
• Managing Generative Artificial Intelligence in Higher Education: Inclusion, Social Sustainability and Governance Challenges
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Stefania D\'Aprile, Giovanni Spatola, Maria Zifaro
• Didattica 4.0 e Intelligenza Artificiale: Un’Analisi Qualitativa delle Soluzioni Digitali a Supporto del Corpo Docente
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Valerio Feola, Giulia Gogiali
• Trusting the Bot? How AI Chatbots Shape Trust and Donation Behavior among Repeat Small Donors in Non-profit Communication (work in progress)
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Alessandro Signorini

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula Foscolo - Corso Strada Nuova, 65
 
Track 1 - Artificial Intelligence in Management
session 2
CHAIR Alessandro Baroncelli (Italy - University Cattolica del Sacro Cuore - Milan)
• Configurazioni dei Big Data e performance innovative nelle PMI: un approccio fsQCA
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Giulio Ferrigno
• Strategie di Open Innovation e performance innovative delle PMI: il ruolo moderatore del valore e della veridicità dei Big Data
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Giulio Ferrigno, Francesca Pascale, Saverio Barabuffi, Andrea Piccaluga
• Advancing Production Management through Big Data and AI: Current Practices and Challenges in Italian SMEs
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Andrea Chiarini, Surajit Bag
• User Resistance to AI in Healthcare: A Systematic Review
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Nicolas Maltauro, Michela Cesarina Mason, Andrea Moretti
• Reducing low-value care in Healthcare Ecosystems: The role of Generative Artificial Intelligence
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Anna Bastone, Andrea Gargiulo, Daniele Leone, Francesco Schiavone
• Algorithmic Triage: How Generative AI Transforms Decision-Making in Public Employment Services
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Filomena Izzo
• Artificial Intelligence and Firm Governance: Toward a Predictive Control Model in the Viable Systems Approach
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Raffaele D'Amore, Bosco Gerardo, Alessia Sciarrone, Mario Calabrese
• Generative AI as a “narrative nudge” for collective storytelling in elderly communities
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Marialuisa Marzullo, Irene Di Bernardo, Cristina Mele, Tiziana Russo Spena

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula VII di Giurisprudenza - Corso Strada Nuova, 65
 
Track 2 - Entrepreneurship
session 1
CHAIR Mariacarmela Passarelli (Italy - University of Calabria)
• Cultural Embeddedness and Entrepreneurial Risk Perception in Peripheral Regions
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Forster Ampadu, Bice Della Piana
• Entrepreneurship Education Engagement as Resource Investment During Wartime
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Nataliia Kochkina, Olga Prygara, Alena Šafrová Drášilová, Gianluca Gatto
• Training for Automotive Company Creation: a case study for university students' entrepreneurial action and education
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Giulia Tagliazucchi, Linda Gabbianelli, Bernardo Balboni, Luigi Rovati
• Quantifying Ethics: The E3S Model for Student Entrepreneurship Education
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Mariacarmela Passarelli, Alessandra Scroccaro, Giuseppe Bongiorno
• Student Micro-Entrepreneurship and the Role of Technologies: Preliminary Findings from 4 African Public Universities
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Forster Ampadu, Sara Carbone, Vera Ampadu
• Inclusive Infrastructures in Entrepreneurship Education: the Licheni case
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Matteo Opizzi, Ludovica Moi, Gianluca Pusceddu, Francesca Cabiddu
• Il marketing imprenditoriale come percorso di apprendimento multilivello per imprenditori emergenti
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Nora Annesi, Daniela Corsaro

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula III di Giurisprudenza - Corso Strada Nuova, 65
 
Track 2 - Entrepreneurship
session 2
CHAIR Massimiliano Vesci (Italy - University of Salerno)
• Signaling Theory in Venture Capital Stage Financing Research: A Review and Research Agenda
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Luigia Calella, Pietro Taragoni
• The King’s Speech: How Entrepreneurs’ Family Social Capital and Risk Aversion Shape New Venture Financing
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Lucia Ludovici, Pietro Taragoni
• Non-financial support by reward-based crowdfunding backers: an exploratory study
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Barbara Del Bosco, Salvatore Torrisi
• Fundraising in private markets: A systematic review and future research directions
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Michele Lertora, Margherita Mietto, Anna Gervasoni
• Family Roots, Startup Wings: Balancing Control and Growth in Family Startups Seeking VC Financing
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Valerio Pelucco
• Hybrid Entrepreneurial Agency: Reconfiguring Decision-Making in the era of AI-startups
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Carmela Elita Schillaci, Federico Mertoli
• New actors in entrepreneurial networks: The emerging role of venture builders
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Chiara Luisa Cantù, Lala Hu, Mirko Olivieri

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula Scarpa - Corso Strada Nuova, 65
 
Track 3 - Innovation & Technology Management
session 1
CHAIR Maria Cristina Longo (Italy - University of Catania)
• Do knowledge spillovers extend beyond economic returns? Evidence from university-based entrepreneurial ecosystems
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Jasna Pocek, Alessia Caputo, Milena Vainieri
• Network Structures in Homogeneous Open Innovation Ecosystems: Evidence from Heterogeneous Accelerator Contexts
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Alice Guzzetti, Valeria Belvedere
• Preparing the competitive ground: Overlap in Knowledge Activities and Technological Entry
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Paola Giuri, Gabriel Franceschini, Claudio Giachetti, Marco Corsino
• Sustainability Reporting as a Governance Template for Public Value Co-Creation Practices in Public Service Ecosystems
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Stefania Manetti, Mara Grimaldi, Orlando Troisi
• From Compliance to Purpose: Governance Models for Sustainability Innovation
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Maria Cristina Longo, Rosaria Ferlito, Rosario Faraci, Paola La Porta
• Beyond Openness: Knowledge Flows and the Role of Corporate Innovation Hubs
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Nicole Ciocia, Giulia Tagliazucchi, Enrico Bedogni, Federica Rossi

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula Volta - Corso Strada Nuova, 65
 
Track 3 - Innovation & Technology Management
session 2
CHAIR Marco Ieva (Italy - University of Parma)
• Heuristic shortcuts in Technology Acceptance Model: the cognitive architecture of perceived usefulness in the zero-emission vehicle market
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Vittorio Maria Garibbo, Eleonora Annunziata, Francesco Rizzi, Marco Frey
• Consumer Neuroscience for Technology Acceptance in Healthcare
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Andrea Bazzani, Giorgio Manfroni, Claudio Iacono, Leopoldo Trieste, Giuseppe Turchetti
• A Socio‑Technical Perspective on Digital Transformation and Organizational Change. Empirical Evidence from C-level Executives
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Giorgia Masili, Francesca Falcitelli, Mario Risso, Daniele Binci
• Digital transformation in Italian museums
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Lorena Maria D'Agostino, Giovanni Signorello
• The Influence of Virtual Tours in the Tourism Industry: An Investigation into Consumer Perceptions and Behavior
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Giuliano Mastrogiovanni, Maria Irene Prete, Diego Gabriele Coppola, Antonio Mileti
• Disneyfication of places: Organizing smart cities for what- and for whom?
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Filippo Marchesani, Federica Ceci, Andrea Prencipe
• Twin transition in Italian firms: the role of supply chains
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Lorena Maria D'Agostino, Claudia Ghisetti, Erica Santini

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula 7 - Corso Strada Nuova, 65
 
Track 4 - International Business
session 1
CHAIR Andrea Runfola (Italy - University of Perugia)
• Leveraging the Synergy of Industry 4.0 and Sustainability Practices for International Success: Evidence from Italian Manufacturers
  Track 4 - International Business
  Submission type: Short paper
  Authors: Martina Tomasetig, Rubina Romanello, Valerio Veglio, Maria Chiarvesio
• PARTNERING WITH INTERNATIONAL CLIENTS THROUGH INGREDIENT BRANDING: LEVERAGING SUSTAINABILITY AND DIGITAL COMMUNICATION
  Track 4 - International Business
  Submission type: Short paper
  Authors: Giulia Monteverde, Andrea Runfola, Matilde Milanesi, Simone Guercini
• Resilient and Sustainable Global Value Chains in the era of economic decoupling: an exploratory study of the semiconductor-automotive nexus
  Track 4 - International Business
  Submission type: Short paper
  Authors: Federica Sacco, Giovanna Magnani, Pervez Ghauri
• Exploring Innovation-Based Reshoring Decisions: Findings from an Italian Born-Offshored Company
  Track 4 - International Business
  Submission type: Short paper
  Authors: Andrea Perna, Antonio Picciotti, Andrea Runfola, Luciano Fratocchi
• Reconfiguring Global Value Chains through Reshoring: An Evaluation Model for the Ceramic Industry
  Track 4 - International Business
  Submission type: Short paper
  Authors: Andrés Fernández, Valerio Veglio
• Organizational Resilience in Extreme Environments: A Study of SMEs in Wartime
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Short paper
  Authors: Belal Albashiti, Diala Kabbara , Antonella Zucchella , Stefano Denicolai
• MNEs Resilience Amid Dual Complexities: Insights from Peripheral Areas in Turbulent Times
  Track 4 - International Business
  Submission type: Short paper
  Authors: Francesco Mutignani, Antonella Zucchella

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula 6 - Corso Strada Nuova, 65
 
Track 6 - Marketing
session 1
CHAIR Francesca Checchinato (Italy - Ca' Foscari University of Venice)
• Bridging the theory-practice gap in marketing research: insights from journal editors
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Vania Vigolo, Federico Brunetti, Holger Schmidt, Joern Redler
• Perceived Brand Honesty: An Exploratory Study on Consumer Perceptions of Honest (vs. Dishonest) Brands
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Chiara Mauri, Greta Siracusa, Ulqinaku Aulona
• Breaking the Binary: How Gender-Neutral Branding Shapes Brand Love
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Francesca Celio, Alessandra Dominijanni, Angelo Baccelloni, Francesco Ricotta
• Directive vs. Non-Directive Front-of-Pack Nutritional Labels: Evidence on Healthiness Perceptions and Purchase Intentions from Private Label and National Brands in Poland
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Alessandro Casadei, Marco Francesco Mazzu, Rosa Maria Del Villano, Angelo Baccelloni
• Brand Awareness as a Threshold Condition: How Attitudes Translate into Willingness to Pay for the Mountain Product Label
  Track 6 - Marketing
  Submission type: Long paper
  Authors: Giada Salvatore, Elena Sarti, Francesca De Canio
• Framing the Complex Interplay of Ultra‑Processed Foods, Nutrition Labeling, and Consumer Response: A Systematic Review
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Mara Sella Gianot, Marco Francesco Mazzu, Angelo Baccelloni
• Can Brand-Related User-Generated Selfies be Recognized as Brand Hijacking? Preliminary Insights from an investigation of the Louis Vuitton brand
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Alfonso Siano, Francesca Conte, Alessandra Bertolini, Alessandra Bertolini, Marianna Squillante

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula A - Corso Strada Nuova, 65
 
Track 6 - Marketing
session 2
CHAIR Federica Ceccotti (Italy - Sapienza University of Rome)
• When the Community Speaks: Generational Differences in the Effectiveness of Brand versus User-Generated Content in the Digital Beauty Market
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Annunziata Tarulli, Domenico Morrone, Miriam Masellis
• Hedonic and Utilitarian Orientations Embedded in AI Agents: Implications for Emotions and Impulsive Buying
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Savino Santovito, Lucrezia Maria De Cosmo, Luigi Piper, Raffaele Campo, Fabrizio Baldassarre
• Antropomorfismo visivo, stile comunicativo e tipologia di prodotto come determinanti dell’intenzione d’acquisto: verso un principio di coerenza tri-dimensionale nella progettazione degli assistenti virtuali
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Sonia Caterina Giaccone, Marco Galvagno, Andrea Parasole
• Reconfiguring the Core Activities of B2B Sales Managers in the Era of Generative AI: A Practitioner-Validated Conceptual Framework
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Alessandro Romoli, Simone Severini, Silvio Cardinali
• Agentic Commerce and the Future of FMCG Marketing: Managerial Perspectives from Emerging AI-Mediated Marketplaces
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Alessandro Iuffmann Ghezzi, Sebastiano Grandi, Mario Bencivinni
• Discovery to Attribution: Reputation in the AI era
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Francesca Negri
• Smart Labeling Impact on Consumer Behavior Perception in Agrifood Production: A Systematic Literature Review
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Yousra Bellahcene, Annunziata Tarulli, Dominico Morrone

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula 5 - Corso Strada Nuova, 65
 
Track 7 - Purpose-driven Businesses
session 1
CHAIR Rosangela Feola (Italy - University of Salerno)
• Working with Colleagues with Disabilities: Relational Factors of Job Satisfaction among Able-Bodied Employees
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Giovanna Bagnato, Felipe Ruiz Moreno, Fernando Campayo, Federico Brunetti
• How do future managers face ethical dilemmas? Using Attentive Teaching for purpose-driven businesses
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Lamberto Zollo, Claudia Sartirana
• Social entrepreneurial teams: what's in the literature? - A systematic literature review
  Track 7 - Purpose-driven Businesses
  Submission type: Long paper
  Authors: Fatima Zahra Badgaoui, Mariarosa Scarlata
• A compass or merely a caption? Corporate Purpose Language in Italian Benefit Companies
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Jordana Rech Graciano Dos Santos, Elisa Fiore, Gabriele Galli
• Understanding purpose-driven businesses (PDBs): insights from a systematic literature review
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Maria Cristina Dardano, Monia Melia
• Shared Dynamic Capabilities for Circular Economy in the Olive Oil Supply Chain: Evidence from an Italian Benefit Corporation
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Lorenzo Turriziani, Paola Castellani, Anna Prisco

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula VI di Lettere - Corso Strada Nuova, 65
 
Track 9 - Small & Family Business
session 1
CHAIR Paola Rovelli (Italy - Free University of Bozen-Bolzano)
• The Last Chapter: How CEO Career Horizons Shape Prosocial Initiatives
  Track 9 - Small & Family Business
  Submission type: Long paper
  Authors: Yasser Basstawy, Paola Rovelli, Fabio Zona
• Energy Transition as an Ecosystem enabler of growth in Italian MSMEs: Preliminary evidence from a National survey
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Marco Valerio Rossi, Gianpaolo Basile, Maria Palazzo, Maria Antonella Ferri
• B Corps: Do they signal their status? Family vs. Non-Family Owned Behaviour
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Rebecca Quaranta, Cristina Bettinelli
• Sustainability Disclosure Strategies in Family Firms: A Systematic Literature Review
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Rebecca Quaranta, Cristina Bettinelli
• The role of sustainability in family firms acquisition behavior
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Mario Ossorio

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Sala Lauree - Corso Strada Nuova, 65
 
Track 10 - Strategic Communication
session 1
CHAIRS Emanuele Invernizzi (Italy - IULM University), Agostino Vollero (Italy - University of Salerno)
• Measuring Internal Communication Satisfaction: Validation of the Internal Communication Satisfaction Questionnaire (ICSQ) in Italian
  Track 10 - Strategic Communication
  Submission type: Long paper
  Authors: Ana Tkalac Verčič, Dejan Verčič, Alessandra Mazzei, Alfonsa Butera
• Antecedenti, evoluzione ed esiti dell’autenticità d’impresa: una revisione critica della letteratura
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Alessandra Russo, Pasquale Massimo Picone
• The role of marketing communication strategy and professional expertise in AI adoption: insights from an exploratory study
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Emanuela Conti, Alessandro Pagano
• Strategic Communication Measurement in GLAM sector
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Amelia Napolitano, Fabio Greco, Francesco Bifulco
• Employee communication as a lever for enablement: Insights from The State of the art of employee communication in Italy
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Alessandra Mazzei, Chiara Fisichella, Alfonsa Butera, Silvia Ravazzani
• Do Packaging Claims Drive Product Performance? Evidence from the Biscuit Category in the Italian FMCG Market
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Benedetta Grandi, Simone Aiolfi, Davide Pellegrini, Silvia Bellini
• To Err Is Human… and Authentic? Typos and Message Authenticity in the Age of Artificial Intelligence
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
• Corporate Response Strategies in the Age of Fake News
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Elanor Colleoni, Stefania Romenti, Grazia Murtarelli
• Strategy, Experience, Conversation: A Conceptual Model of Corporate Space as Strategic Communication
  Track 10 - Strategic Communication
  Submission type: Short paper
  Authors: Denis Šimunović, Stefania Romenti, Elanor Colleoni

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula E - Corso Strada Nuova, 65
 
Track 11 - Strategy & Governance
session 1
CHAIR Maurizio La Rocca (Italy - University of Calabria)
• When Corporate Governance becomes Necessary: Board Mechanisms and Innovation Efficiency
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Salvatore Esposito De Falco, Nicola Cucari, Giacinto Coniglio
• Detecting Strategic Decline: Anomaly Detection as an Early Warning System for Corporate Default in SMEs
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Irene Ariante, Carlo Cavicchia
• Greenhushing under Institutional Contestation: Evidence from U.S. Listed Firms
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Estelina Dalipi, Salvatore Esposito De Falco, Nicola Cucari, Leonardo Paone
• From Rhetoric to Reality: Configurational Pathways to Duty-Based Corporate Purpose in European Firms
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Fernando Camastra
• Beyond Disclosure: Evidence from the Italian Banking System on the Role of Digital in the Bank–Stakeholder Relationship
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Maria Fedele, Ihor Rudko, Aysan Bashirpour Bonab, Vincenzo Formisano
• Big Data Potenziati dall’Intelligenza Artificiale e Innovazione dei Modelli di Business Sostenibili
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Francesco Fasano, Francesco Cappa, Chiara Bartoli, Stefano Franco, Paolo Boccardelli
• Dal Controllo Economico al Controllo Etico: un «legal digital twin» per la gestione dei Rischi Psicosociali e della Compliance nelle Aziende Sanitarie
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Ernesto D'Avanzo, Gerardo Cataldo, Elio Borgonovi
• Allocazione delle risorse, modalità di governance ed esiti cooperativi: coopetizione versus cooperazione nell’industria vinicola
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Anna Minà, Leonardo Corbo, Christian Lechner

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula 4 - Corso Strada Nuova, 65
 
Track 12 - Supply Chain Management, Logistics & Operations
session 1
CHAIR Ivan Russo (Italy - University of Verona)
• Managing institutional pressures through ethical supply chain standards: a collaborative action research study
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Long paper
  Authors: Alessia Ruta, Massimo Battaglia, Ilenia Ceglia, Francesco Mercuri
• Innovative packaging solutions for sustainability across the supply chain: key themes and trade-offs in global firm experience. A text mining analysis.
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Alessandra Dominijanni, Francesca Celio, Alessandra Cozzolino, Francesco Ricotta
• An Agent-Based Modeling Approach to Multilevel Emergent Dynamics in OSCM
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Long paper
  Authors: Davide Bonfio, Andrea Furlan, Steve W. J. Kozlowski
• When Does Smart Manufacturing Pay Off? A Configurational Investigation Based on Necessary Condition and Fuzzy Set Qualitative Comparative Analysis
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Long paper
  Authors: Matteo Podrecca, Francesco Arcidiacono, Michela Bearzi, Florian Schupp
• Strengthening customization with additive manufacturing: a configurational analysis of postponement strategies, demand and product characteristics
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Lorenzo Prataviera, Mirco Peron, Ilenia Confente
• Logistics Service Providers’ Specialized Capabilities for Fine Art: Evidence from a Case Study.
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Alessandra Dominijanni, Alessandra Cozzolino
• Slowing the loop: repair as a supply chain service or obligation?
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Ilenia Confente, Benedetta Baldi, Valentina Mazzoli, Ivan Russo

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula Disegno - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 1
CHAIR Federica Gasbarro (Italy - University of Brescia)
• Science-based targets: Assessing the consistency of corporate climate target disclosures
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Sarah Stachelscheid, Anne-Kathrin Seeh, Andreas Dutzi
• AI & Sustainability: analysis of the dual relationship, possible risks and focus on the Italian context
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Maximilian Broglio
• The regenerative firm: evolution and upgrade of the sustainable firm able to increase its resilience and agility
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Maximilian Broglio
• Strategy mix coherence in corporate environmental engagement: Configurations in the global food and beverage industry.
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Silvia Rita Sedita, Amir Maghssudipour
• A Comparative Cross-European Investigation into Social Sustainability Disclosure among Leading Football Clubs
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Silvia Cosimato, Nunzia Capobianco, Roberto Vona, Federica Grumetti
• Corruption Configuration Cube (CCC): A Multidimensional Strategic Governance Framework Beyond Ethical Governance
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Sergio Valentini
• Authenticity, Skepticism, and Trust Formation in Corporate Social Responsibility actions
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Fabrizio Erbetta, Valeria Faralla

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula del 400 - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 2
CHAIR Rosamartina Schena (Italy - LUM University)
• Crossing the borders: How Digital Transformation enables Social Value Co-Creation
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Matteo Dominidiato, Elisa Martina Martinelli
• Customer satisfaction and repurchase intention in the Italian and Swedish e-mobility markets
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Alessandro Augurio, Laura Castaldi, Ida Camminatiello, Clelia Mazzoni
• Green Tech Startups: a bridge between science and sustainability
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Tindara Abbate, Raffaella Coppolino, Elvira Tiziana La Rocca
• Is sustainable fashion cool? An exploration of ethical, slow and sustainable fashion hashtags on Instagram
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: David D'Acunto, Cecilia Pasquinelli, Sandra Loureiro, Serena Rovai
• The impact of green benefits on employer attractiveness: An experimental design based on Gen Z perceptions
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Anna G. Satta, Cristina Ciocirlan
• The impact of Stakeholder Engagement on Circular Economy performance in Family Firms
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Francesco Gangi, Lucia Michela Daniele
• A conceptual framework for assessing HSE culture within the client-contractor relationship
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Emilia Filippi, Duccio Tosi, Niccolò Maria Todaro, Francesco Testa

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula B - Corso Strada Nuova, 65
 
Track 14 - Tourism & Culture Management
session 1
CHAIR Angelo Presenza (Italy - University of Molise)
• Digital Transformation and Sustainability Paradoxes in Tourism: A Grounded Theory Study of the Italian Context
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Luna Leoni, Antonella Monda, Abderrahim Laachach
• Managing Data in Tourism Systems: the Italian Tourism Digital Hub
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Stefania Escobar, Niloofar Kazemargi, Federica Ceci
• Artificial Intelligence and Digitalisation in the Tourism Sector: Strategies for a Sustainable Future in the Travel Industry
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Luigi Zingone
• Artificial Intelligence and Small and Medium-Sized Enterprises in the Accommodation Sector A Systematic Literature Review from an Economic and Managerial Perspective
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Claudia Fraboni, Tonino Pencarelli
• Understanding AI adoption among hospitality microentrepreneurs: Preliminary evidence from a Delphi study in Italy
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Mara Normando, Angelo Presenza, Adriana Apuzzo, Mario Testa
• Service Agents in the Age of AI: The Moderating Roles of Product Hedonicity and Service Failure: Evidence from the Wine Industry
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Kyuho Lee, Stella Kladou, Ahmet Usakli, Jeremiah Balogh
• Human Receptionist or AI Chatbot? Trust-Based Effects on Hotel Check-In Evaluation and Purchase Responses
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Veronica Marozzo, Alfonso Vargas-Sánchez, Valeria Schifilliti, Augusto D'Amico

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula C - Corso Strada Nuova, 65
 
Track 14 - Tourism & Culture Management
session 2
CHAIR Maria Della Lucia (Italy - University of Trento)
• The value of brand heritage in the Destination Management process a comparative study of Italian Cultural Capitals
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Enrico Di Taranto, Valentina Della Corte, Eleonora Napolano, Elena Lupolo
• Luxury Brands as Cultural Actors Heritage, Creative Cities, and Tourism Ecosystems in the Luxury Economy
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Annamaria Esposito, Amalia Nangeroni
• Slow storytelling in agritourism: insights on the design of coherent destination narratives
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Serena Lonardi, Giulia Grillini, Serena Volo
• How do the use of colors and emotional connections influence the image of rural destinations on Instagram? An AI-Based Analysis of Institutional and Visitor-Generated Visual Narratives
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Ginevra Testa, Filippo Marchesani
• Artists as a “Designer of Meaning” and influences on consumption: Toward the Hybrid Identity Marketing paradigm. The cases of Saint Levant & Bad Bunny
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Andrea Sestino, Luigi Nasta, Luca Pirolo, Simone Guercini
• When human and virtual influencers meet cultural homophily: no boundary effects in promoting culturally distant destinations
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Mauro Dini, Ilaria Curina, Marco Cioppi, Roberta De Cicco
• Experience Economy Dimensions and Guest Satisfaction in Peer-to-Peer Accommodation: Comparative Analysis of Airbnb Reviews in Rome and Paris
  Track 14 - Tourism & Culture Management
  Submission type: Long paper
  Authors: Anton Pustovalov, Oksana Tokarchuk, Oswin Maurer

Friday 29 May 2026
09:15-11:00
Palazzo Centrale - Aula II di Giurisprudenza - Corso Strada Nuova, 65
 
Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
session 1
CHAIRS Giovanna Magnani (Italy - University of Pavia), Birgit Hagen (Italy - University of Pavia)
• Unveiling the strategic levers of Agentic AI. An empirical investigation from Italian agri-food SMEs.
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Long paper
  Authors: Maria Vincenza Ciasullo, Miriana Ferrara, Alex Douglas
• The Orchestration Imperative: Completing the Relational Paradigm Shift Ahead of the Emerging Agentic Economy
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Long paper
  Authors: Elisabetta Horvath, Antonio Specchia, Simonetta Zamparelli
• Macro, meso, and micro dynamics of innovation ecosystems: A qualitative comparative analysis of the European robotic rehabilitation industry
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Long paper
  Authors: Marica Grego, Marcin Bartosiak, Stefano Denicolai
• Territorial purpose and emotional place branding in rural development: Storytelling, identity and place value creation
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Short paper
  Authors: Rosamaria Reig-Ramellat
• AI Ambidexterity as Organizational Transformation: Mapping the Exploration–Exploitation Tension through a Systematic Literature Review
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Short paper
  Authors: Domenico De Fano, Rosamartina Schena, Angeloantonio Russo
• From automotive to new urban mobility streams: agentic AI as technological exaptation for knowledge regeneration in the Turin ecosystem
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Short paper
  Authors: Lea Iaia, Marco Pironti, Veronica Scuotto
• Aligning higher education with automotive industry transitions: the role of student competence awareness
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Short paper
  Authors: Linda Gabbianelli, Gianluca Marchi

11:00-11:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
11:00-11:30
Palazzo Centrale - Cortili Sforzesco e Magnolie - Corso Strada Nuova, 65 Coffee break

11:30-12:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
11:30-12:30

Palazzo Centrale - Sala Lauree - Corso Strada Nuova, 65 Innovative and Transformative Teaching: Conversation with the Editors. From student evidence to university learning ecosystems (in Italian language)
CHAIR Maria Colurcio (Italy - University of Catanzaro "Magna Graecia")


● Orsola Matrisciano, General Manager, Egea
● Andrea Stingo, Higher Education Marketing Officer, Egea
● Marta Fornasero, Editoriale, Isedi
● Paola Castelli, Marketing Università, Isedi
● Daniele Tortoriello, Marketing Università, Isedi
 

11:30-13:00 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
11:30-13:00

Aula Marconi I - Palazzo Centrale - Corso Strada Nuova, 65 Future-proof companies: Workshop of co-design for an academy-business project
CHAIR Stefano Denicolai (Italy - University of Pavia)


Daniele Zorzoli, CEO, BINNOVA

11:30-13:15 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula Magna - Corso Strada Nuova, 65
 
Track 1 - Artificial Intelligence in Management
session 3
CHAIR Giovanni Battista Dagnino (Italy - LUMSA University)
• Strategic Adoption of AI in Dubai: Preliminary Results from an Advisory-Centered Perspective
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Irene Fulco, Marco Valerio Rossi, Francesca Faggioni, Barbara Aquilani
• AI Literacy as a Hiring Signal in Project Management Recruitment
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Andrea Vincis, Daniel Tedde, Cinzia Dessì, Alessandro Balbina
• Strategic Impacts of Generative Artificial Intelligence Adoption in Public Administration: An Empirical Analysis
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Francesco Mercuri, Emiliano Terella, Sabrina Restante, Bernardino Quattrociocchi
• Artificial Intelligence and the Idea Journey: From Human Creators to Human–AI Dyads
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Marcello Mariani
• Managing Professionals’ Trust in AI-Based Clinical Decision Support Systems
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Alessandro Gazzetti, Nicola Bellè, Paola Cantarelli, Monica Baroni, Claudio Passino
• Does Source Credibility Theory Apply to Virtual Influencers? Evidence From Italy
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Vincenzo Gissi, Elisabetta Savelli
• Human-Centered AI and Entrepreneurship Education:Insights from a Gioia Method Study
  Track 1 - Artificial Intelligence in Management
  Submission type: Long paper
  Authors: Mariacarmela Passarelli, Francesca Filice, Ernesto William De Luca

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula Foscolo - Corso Strada Nuova, 65
 
Track 1 - Artificial Intelligence in Management
session 4
CHAIR Savvas Papagiannidis (UK - Newcastle University Business School)
• Artificial Intelligence for Social Good: An Analysis of Objective Structures, Subjective Dispositions, and Collective Fields
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Maria Ferraro, Mario D'Arco, Riccardo Resciniti
• Corporate Crisis and Artificial Intelligence: A textual analysis
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Fabrizio Cesaroni, Augusto D'Amico, Francesco Fasano, Mattia Fasano, Elvira Tiziana La Rocca
• How Applicants’ Job-Market Status Shapes Reactions Toward AI Evaluation
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Valerio Deriu, Martina Di Cioccio, Roberto Urbani
• Decision-making biases in modern Supply Chains and the role of AI: a systematic literature review
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Sara Savy, Silvia Cosimato, Nadia Di Paola, Olimpia Meglio, Roberto Vona
• Communicative Genres and Digital Capabilities Development and Engagement in Later Life: Preliminary implications
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Andrea Sestino, Yang Zhao, Alfredo D'Angelo, Lidan Zang
• E-Recruitment and Cultural Bias: A Structural Audit and Detection Design for LLMs
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Bice Della Piana, Gianluca Sparvoli, Forster Ampadu, Sara Carbone

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula VII di Giurisprudenza - Corso Strada Nuova, 65
 
Track 2 - Entrepreneurship
session 3
CHAIR Rosangela Feola (Italy - University of Salerno)
• Rethinking Mixed Embeddedness in Incubation Programmes for Migrant Women Entrepreneurs
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Giulio Palmas
• Narrating Venture Failure: configurations of entrepreneurial failure narratives across cultural contexts
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Lucia Barra, Michele Costagliola Di Fiore , Adele Parmentola , Roberta Palomba
• The role of entrepreneurship support organizations in creating inclusive entrepreneurial ecosystems for immigrant entrepreneurs: A relational approach
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Daniela Bolzani
• Beyond Assistance: Local Entrepreneurial Ecosystems and Immigrant Entrepreneurs
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Veronica Scuotto, Alessandro Baroncelli, Francesca Zannelli
• Configuring Entrepreneurial Ecosystems: Evidence from a Ten Pillar Cluster Analysis
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Marilena Bredice, Anna Vittoria Formisano, Michele Modina
• The T-Rex Effect in the Entrepreneurial Ecosystem
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Filippo Marchesani, Alice Civera, David Audretsch
• Commencing Countdown, Engines On: Rethinking the Lifecycle of Entrepreneurial Ecosystems
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Alberto Onetti, Alessia Pisoni, Serena Valente, Giorgio Di Fiore

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula III di Giurisprudenza - Corso Strada Nuova, 65
 
Track 9 - Small & Family Business
session 2
CHAIR Alfredo D'Angelo (Italy - University Cattolica del Sacro Cuore - Milan)
• Embedding the Past: Corporate Heritage and Identity Construction in Family Firms
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Angelo Riviezzo, Dalila Coppola, Antonella Garofano, Maria Rosaria Napolitano
• When Marriage Breaks, Firms Shake: Marital Instability as a Hidden Governance Risk in Family Firms
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Jaime Murgia, Giulio Palmas, Michela Floris
• Dual-Speed Transformation After Succession: Why Family Business Groups Change while Staying the Same
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Andrea Vincis, Cinzia Dessì, Alessandro Balbina, Annalisa Succa
• Productivity patterns of family vs non-family firms under stability and crisis
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Anna Menozzi, Cristina Bettinelli, Clementina Bruno, Fabrizio Erbetta
• Family Firms and Social Entrepreneurship: Unpacking the Social Value Chain in the Zegna Case Study
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Elisa Conz, Pietro Ghirlanda, Enrica Chiappero Martinetti
• Next-Generation Digital Leadership in Family-Owned SMEs: An Integrative Review and Research Agenda—Ongoing Study
  Track 9 - Small & Family Business
  Submission type: Short paper
  Authors: Vera Ampadu

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula Scarpa - Corso Strada Nuova, 65
 
Track 3 - Innovation & Technology Management
session 3
CHAIR Anna Paola Codini (Italy - University of Brescia)
• Digitalizing Knowledge-Based Firms: What the Effects?
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Mauro Capestro, Marica Grego
• Digital Maturity and Sustainability Outcomes in the Twin Transition: Evidence from Italian SMEs
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Alberto Massacci, Tommaso Pucci, Lorenzo Zanni
• Digitalization and marketing goals: Data-driven strategy vs entrepreneurial alertness?
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Mauro Capestro, Eleonora Di Maria, Marco Bettiol
• E-Government Service Quality as a Driver of Digital Inclusion
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Giuseppe Bongiorno, Maria Colurcio, Olimpia Meglio
• A double-edged sword: the ambivalent role of digitalization for Italian Inner Areas sustainable development
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Simone Luongo, Fabiana Sepe, Giovanna Del Gaudio, Mario Tani, Gianpaolo Basile
• Integrating Digitalization and Sustainability in sport business: An Institutional Analysis in Professional Football
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Alessandra Dell'Aquila, Silvia Blasi, Barbara Gaudenzi
• Education for sustainability as a pedagogical, psychological and sociological paradigm: a transdisciplinary survey between Italy, Tanzania and Spain
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Mario D'Avino

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula Volta - Corso Strada Nuova, 65
 
Track 3 - Innovation & Technology Management
session 4
CHAIR Angela Caridà (Italy - University of Catanzaro "Magna Graecia")
• The XAI provider’s role in AI-driven decision-making: Insights from a case-study in prior authorization
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Annaluce Mandiello, Francesco Schiavone
• Perceptions of Electronic Health Record within digital health services ecosystem and the role of Artificial Intelligence
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Riccardo Pollifroni, Gabriele Ciulli
• Anticipating Emerging Technologies: Innovation Trajectories and Technology Transfer in an AI-Based University Spin-Off. A Longitudinal Case Study
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Niccolò Fiorini, Faheem Uddin Syed
• Artificial Intelligence in Public Services: Reshaping the Conditions of Value Creation
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Beatrice Bellassi, Maria Cristina Dardano, Angela Caridà
• Managing uncertainty and irreversibility in quantum computing adoption: a systematic literature review
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Orlando Troisi, Mara Grimaldi, Corrado De Cristofaro
• Human Resources as Network Resources: Development, Mobilization and Placement in Public–Private Innovation Projects
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Francesco Petrucci, Francesco Mutignani
• Designed to Fail: Toward an Evolutionary Theory of Zemblanity in Organizational Routines
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Marco Balzano, Christian Busch

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula 7 - Corso Strada Nuova, 65
 
Track 4 - International Business
session 2
CHAIR Barbara Francioni (Italy - University of Urbino Carlo Bo)
• Psychological Contract and Job Performance among Chinese Expatriates in Thailand: The Moderating Role of Trustworthiness
  Track 4 - International Business
  Submission type: Short paper
  Authors: Pornlapas Suwannarat, Rungrawan Wiwatpiyawong
• Innovative Pedagogies in Enhancing Cultural Variety in the International Business Classroom
  Track 4 - International Business
  Submission type: Short paper
  Authors: Sara Carbone, Bice Della Piana
• Country Risk Premium in Non-Financial Firms. A Systematic Literature Review
  Track 4 - International Business
  Submission type: Short paper
  Authors: Raimondo Rocchi, Sebastian Pusceddu
• Institutional Context, Internationalization, and Their Impact on Firm Scaling
  Track 4 - International Business
  Submission type: Short paper
  Authors: Giuseppe Pirrone, Birgit Hagen
• Scalability Without Trade Offs: International Scaling in Hybrid Firms
  Track 4 - International Business
  Submission type: Short paper
  Authors: Margherita Milotta, Birgit Hagen
• Venture Capital Funds in Foreign Countries as a Market Entry Mode: Conditions and Performance Implications
  Track 4 - International Business
  Submission type: Long paper
  Authors: Vittoria Di Marcantonio, Antonio Majocchi, Valerio Pelucco
• Governare la sostenibilità: un framework per analisi delle relazioni inter-organizzative che coinvolgono le imprese multinazionali
  Track 4 - International Business
  Submission type: Short paper
  Authors: Cristina Leone, Gabriella Levanti, Pasquale Massimo Picone

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula 6 - Corso Strada Nuova, 65
 
Track 6 - Marketing
session 3
CHAIR Francesca Checchinato (Italy - Ca' Foscari University of Venice)
• Beyond positive brand identity: Conceptualizing the Negative Brand Identity System
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Maria Vernuccio, Sara Boccalini, Michela Patrizi, Federica Ceccotti
• Delegating distress: Evaluating LLMs as protective tools for coding sensitive advertising content
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Fabio Corona, Sofiia Katsiuba, Nataliia Kochkina, Giuseppe Melis
• The Internal Brand Equity Lift: How Internal Marketing Strategies and Brand Fit Influence Employees’ Identification in Nonprofit Partnerships
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Alessandro Signorini
• Congruency Matters. Physiological Responses to Nutritional Claim–Product Fit
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Donata Tania Vergura, Settimio Ziccarelli, Cristina Zerbini, Guido Cristini
• Tourism pressure and gastronomy: a comparison between Italy and Croatia
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Francesca Checchinato, Vladi Finotto, Christine Mauracher, Anica Dobran Černjul
• How to Innovate Personalization
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Chiara Ottolenghi, Gennaro Iasevoli
• When Phygital Experiential Strategies Pay Off: The Role of Sustainability and Competitive Alignment in Driving Firm Performance
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Caterina Benvenuti, Tommaso Pucci

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula A - Corso Strada Nuova, 65
 
Track 6 - Marketing
session 4
CHAIR Fabio Cassia (Italy - University of Verona)
• Designing Sustainable Delivery Choices at Checkout: Evidence from Digital Nudging Experiments
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Jacopo Ballerini, Alberto Ferraris, Balazs Lajos Pelsoci
• Marketing Agility and Liquid Consumption: How Mutual Adaptation Can Destabilize Digital Markets
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Moreno Frau, Francesca Cabiddu, Nóra Kisfürjesi, Ludovica Moi
• The Institutionalization of Person-Centredness: A Three-Stream Convergence Model Across Management Fields
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Sabina De Rosis
• Algorithmic Recommendations and Consumer Decision-Making: Experimental Evidence from a Food Product Study
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Raffaele Campo, Pierpaolo Di Bitonto, Pierfelice Rosato, Savino Santovito
• Neurodiversity in the Agentic Economy: A Systematic Literature Review
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Chiara Colacchio, Daniela Corsaro
• When Gender Meets Super-Expertise: Perceptual Bias and Behavioral Effects in AI–Human Hybrid Recommendations
  Track 6 - Marketing
  Submission type: Short paper
  Authors: Marco Francesco Mazzu, Lorenzo Ricciardi, Matteo De Angelis

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula 5 - Corso Strada Nuova, 65
 
Track 8 - Retailing & Service Management
session 1
CHAIRS Chiara Mauri (Italy - University "Carlo Cattaneo" - LIUC), Simone Aiolfi (Italy - University of Parma)
• Stitching Marketing and Sales Across the Retail-Facing Process: Trade Marketing as an Integration Function
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Giulia Tardelli, Daniele Dalli
• When Inclusion Marks You Out: Body Stigmatization in Physical Fashion Retail
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Virginia Vannucci, Daniele Dalli
• Breaking the shelf blindness: how dynamic social norms-based communication increases visual attention toward high-fiber breakfast products
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Sofia Laudani, Susanna Graziano, Maria Grazia Cardinali
• Can Product Aggregation Facilitate the Identification of Healthy Options? An Eye-Tracking Field Experiment on Visual Attention and Search Efficiency
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Susanna Graziano, Maria Grazia Cardinali, Guido Cristini
• UNDERSTANDING CUSTOMER RESPONSE TO AMAZON BRAND STORES
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Marco Ieva, Giada Salvietti, Cristina Ziliani, Marta Frasquet
• Transforming Retail Loyalty: Paradoxical Challenges and Balances with AI
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Sandro Castaldo, Andrea Ciacci, Lara Penco, Ginevra Testa
• Urban Commerce Districts as Territorial Platforms: Collaborative Governance and Value Distribution in Bergamo (Italy)
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Roberta Valsecchi, Daniela Andreini

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula VI di Lettere - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 3
CHAIR Angeloantonio Russo (Italy - LUM University)
• The unintended consequences of collaborative consumption: A quantitative investigation on household rebound effects in the sharing economy
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Cecilia Grieco, Veronica Capone, Valentina Cascio
• Digital Nudging and Online Second-Hand Consumption: an Experimental Comparison of Green, Social and Fair Price Nudges
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Valentina Cascio, Diletta Morelli, Cecilia Grieco
• Human Rights Policy Adoption and Revision Under Reputational Exposure: Insights from the Apparel Industry
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Sabrina Fiore, Angeloantonio Russo, Clodia Vurro
• Bank-Based Financing and Sustainability Disclosure Readiness in SMEs: Evidence from Italy
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Sabrina Fiore, Angeloantonio Russo, Rosamartina Schena
• Impact Entrepreneurship and Place: A Systematic Literature Review and Future Research Directions
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Anna Marrucci, Stefano Romito, Clodia Vurro
• Promoting the energy transition: the influence of social norms on citizens’ willingness to promote energy communities
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Alice Alosi, Giulia Casamento, Eleonora Annunziata, Marco Frey
• A Review of Sustainable Business Models for Earth Observation-based Climate Services
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Fabio Iannone, Alessio Novi, Tiberio Daddi, Marco Frey, Francesca Cecchi

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula E - Corso Strada Nuova, 65
 
Track 11 - Strategy & Governance
session 2
CHAIR Maria Cristina Cinici (Italy - University of Messina)
• Innovation capabilities and performance in public sector organizations: following the path through resource base change in the Family and Community Nurse model
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Alessia Caputo, Rainer Kattel, Kwame Baafi, Lorenzo Taddeucci, Milena Vainieri
• Innovation Setbacks in State-Led Innovation Initiatives: The Case of Malaysia
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Judy Yueh Ling Song, Dario Peirone
• FUNDING DEPENDENCY AND ORGANIZATIOAL CHANGE: A SYSTEMATIC REVIEW OF DONOR IMPACTS ON NGOS
  Track 11 - Strategy & Governance
  Submission type: Long paper
  Authors: Niyat Aregawi Gebremichael, Jasna Pocek, Milena Vainieri
• Developing Contextual Leadership in Amateur Football: An Action Research Study
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Christian Di Prima, Simone Bevilacqua
• Building sustainable development actions by leveraging on values-led collaborations: a comparative case study analysis
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Francesca Pennucci, Vera Benedetto
• Configurations of Resilience in Inter-Organizational Networks
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Anna Cabigiosu, Michela Bearzi, Enrico Carlet, Tiziano Volpentesta
• Anticipatory Governance in Action: Reframing Organizational Adequacy as a Strategic Infrastructure for Early Risk Detection
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Davide Liberato Lo Conte, Michele Capozzi, Giuseppe Sancetta, Raffaele D'Amore

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula 4 - Corso Strada Nuova, 65
 
Track 12 - Supply Chain Management, Logistics & Operations
session 2
CHAIR Alessandra Cozzolino (Italy - Sapienza University of Rome)
• Returns Management in E-Commerce: The Role of Sustainability in Shaping Customer Satisfaction
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Laura Bravi, Alessio Travasi, Fabio Musso , Elisabetta Savelli, Vincenzo Gissi
• Strategic Incentives for Supply Chain Transparency Through Blockchain: A Game Theory Analysis
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Behzad Maleki Vishkaei, Pietro De Giovanni
• Corporate Climate Ambition and Intangible Value: Evidence from Science-Based Targets
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Andrea Biancardi, Behzad Maleki Vishkaei, Olga Annushkina
• Upstream differentiation in agriculture commodities supply chain
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Daniel Ruzza, Maria Alice Moreira Trindade, Frank Wiengarten, Wissam El Hachem
• When lean meets digital: risks and trade-offs in the integration of lean management and digital technologies in small and medium enterprises
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Mercedes Victoria Auqui Caceres, Furlan Andrea, Matteo Podrecca
• Human Judgment relevance for forecasting in time of AI: a cluster analysis of scientific papers
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Filippo Di Lorenzo, Viviana D'Angelo, Valeria Belvedere
• Cognitive Biases in Human–AI Interaction: Implications for Operations and Supply Chain Management
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Long paper
  Authors: Davide Bonfio, Matteo Podrecca, Andrea Furlan

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula Disegno - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 4
CHAIR Clelia Mazzoni (Italy - University of Campania "Luigi Vanvitelli")
• Strategic Configurations of Circular Economy in the Battery Value Chain: Evidence from Global Automotive OEMs
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Maria Fedele, Vincenzo Formisano, Grazia Maria Alessandra Lena, Sara Kullafi
• Market Segmentation along the Value-Chain and Sustainability Orientation: Evidence from Italian Fashion Firms
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Amir Maghssudipour, Silvia Rita Sedita, Thomas Bassetti
• Information framing and plant-based food choices: An experiment on isolated and cumulative effects across dietary identities
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Roberta Iovino, Francesco Testa, Micol Batelli
• A demand and supply analysis of environmental externalities and firms’ zero debt policy
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Antonio Renzi, Saona Hoffmann Paolo, Gianluca Vagnani
• Assessing the Financial Impact of Climate-Related Risks in the Automotive Industry
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Federica Gasbarro, Forster Junior Shitsi
• Navigating the automotive transition. The role of vision capability in adaptation behaviour
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Federica Gasbarro, Forster Junior Shitsi
• Emerging frames of tourism in small island destinations: the case of San Pietro Island.
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Chiara De Bernardi, Daniel Arenas Vives, Cecilia Pasquinelli

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula del 400 - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 5
CHAIR Francesco Rizzi (Italy - Sant'Anna School of Advanced Studies)
• Stakeholder engagement, sostenibilità e co-creazione di valore nelle PMI: una revisione sistematica bibliometrica della letteratura
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Vincenzo Dell'Anno, Martina Percuoco, Irene Ricciardi , Mauro Sciarelli
• The Road Not Taken: the social acceptability of competing mobility interventions in peri-urban corridors
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Giovanni Gesiot, Francesco Ghezzi, Francesco Rizzi, Eleonora Annunziata
• The Road to Mobility as a Service (MaaS): Adoption Drivers and the Nudging Effect
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Marina Gigliotti, Francesco Rizzi, David Aristei, Sylwia Jastrzebska
• Understanding the impact of ESG in SMEs
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Martina Bocchini, Matteo Rossi, Arturo Capasso
• Embedding ESG in the Balanced Scorecard: A Work-in-Progress Framework for Strategic Translation, Innovation, and Long-Term Value Creation
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Fabrizio Baldassarre, Claudio Rosito, Valerio Buono, Raffaele Campo, Gennaro Durante
• Unveiling Systemic Trade-offs in the Dairy Industry: Beyond Local Optimization of Sustainability Performance
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Giada Salvatore
• Evolution of the role of the sustainability manager in the Italian context
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Maximilian Broglio

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula B - Corso Strada Nuova, 65
 
Track 14 - Tourism & Culture Management
session 3
CHAIR Maria Della Lucia (Italy - University of Trento)
• Destination Management in Active Conflict Areas: Governing Tourism in Ukraine
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Michela Segato, Sofiia Petrova, Roberta Minazzi, Daniele Grechi
• Exploring governance in cultural cities: a comparative analysis of three cases in Italy
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Stefania Oliva, Francesco Capone, Luciana Lazzeretti
• Rethinking Sustainable Tourism in Protected Areas through Arts and Cultural Heritage: A Comparative Study of National Parks in Italy and the United States
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Mara Cerquetti, Leah Hamilton, Simone Splendiani
• Slow Tourism and Digitalization: Enhancing Experiential Value Without Losing Authenticity – the Case of Apulia as an Emerging Slow Tourism Destination
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Domenico Morrone, Annunziata Tarulli
• Oleoturismo come strategia di rigenerazione territoriale: uno studio esplorativo sulle PMI agricole in Campania
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Antonio Apicella, Adelaide Senatore, Massimiliano Bencardino, Agostino Vollero
• Strategie di valorizzazione dell’enoturismo di montagna: il caso del Trentino
  Track 14 - Tourism & Culture Management
  Submission type: Long paper
  Authors: Samuele Di Marzio, Federica Buffa, Lucia Gatti, Umberto Martini
• I nuovi frequentatori della montagna: aspettative degli ospiti pernottanti e ruolo dei rifugi per la salvaguardia dell'ecosistema alpino
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Umberto Martini, Federica Buffa, Giulia Cambruzzi

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula C - Corso Strada Nuova, 65
 
Track 14 - Tourism & Culture Management
session 4
CHAIR Angelo Presenza (Italy - University of Molise)
• Concert Societies and the Future of Classical Music. Organisational Models and Sustainability in Contemporary Italy
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Martha Friel, Angelo Miglietta, Andrea Sangermano
• Emerging Green Professions in Cultural and Creative Organizations
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Martha Friel, Angelo Miglietta, Giorgia Natoli
• Assessing sustainability in museums: an integrated ESG-SDGs multi-method framework
  Track 14 - Tourism & Culture Management
  Submission type: Long paper
  Authors: Pietro Maria Fusi, Diana Martello
• The dual sides of artificial intelligence in hospitality industry processes: A qualitative analysis of organizational perceptions and operational applications
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Claudia Cozzio, Massimo Morellato, Oswin Maurer
• Sostenibilità e turismo nautico: i risultati di una scoping review della letteratura economico-manageriale
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Marta Iester, Clara Benevolo, Riccardo Spinelli
• From Erasmus Mobility to Destination Loyalty: The Role of Satisfaction
  Track 14 - Tourism & Culture Management
  Submission type: Short paper
  Authors: Federico Mertoli, Polina Belova, Andrzej Bratkowski, Weronika Jedynak, Luigi Piper
• Rethinking Tourism Intensity: A Compositional Approach to Resident Life Satisfaction
  Track 14 - Tourism & Culture Management
  Submission type: Long paper
  Authors: Oksana Tokarchuk, Martin Olivera, Juan Gabriel Brida, Umberto Martini

Friday 29 May 2026
11:30-13:15
Palazzo Centrale - Aula II di Giurisprudenza - Corso Strada Nuova, 65
 
Track 5 - Management Case Studies
CHAIRS Mariarosaria Napolitano (Italy - University of Naples "Parthenope"), Marco Frey (Italy - Sant'Anna School of Advanced Studies)
• Redefining B2B decision making: the power of Artificial Intelligence, Growth Hacking, and Data Quality Management
  Track 5 - Management Case Studies
  Submission type: Long paper
  Authors: Luca Federico Battanta, Orlando Troisi, Gennaro Maione
• Entrepreneurial agency and hybrid finance in post-globalization. Evidence from SMEs facing the twin transition
  Track 5 - Management Case Studies
  Submission type: Long paper
  Authors: Filomena Izzo, Domenico Graziano, Mario Mustilli
• Fintech, Youth, and Banking: The Case of Banca Generali
  Track 5 - Management Case Studies
  Submission type: Short paper
  Authors: Cristina De Silva, Jacopo Radice
• Humanistic Enterprise and Reputational Vulnerability: Evidence from the Brunello Cucinelli Case
  Track 5 - Management Case Studies
  Submission type: Long paper
  Authors: Davide Alfieri, Maria Rosaria Napolitano

13:15-14:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
13:15-14:30
Palazzo Centrale - Cortili Sforzesco e Magnolie - Corso Strada Nuova, 65 Lunch

14:30-15:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula Foscolo - Corso Strada Nuova, 65
 
Track 1 - Artificial Intelligence in Management
session 5
CHAIR Giulio Ferrigno (Italy - Sant'Anna School of Advanced Studies)
• Institutional Logics and Collaborative Innovation in AI Platform Ecosystems: Evidence from Patent Co-Ownership in the United States and China
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Andrea Amanti, Alessandra Costa, Antonio Crupi, Daniele Schilirò
• Needful or Painful? The perception of the adoption of AI from Top Management Team.
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Enrico Marcazzan, Alessandro Baroncelli, Veronica Scuotto
• L’intelligenza artificiale come infrastruttura cognitiva per la transizione circolare: il ruolo delle dynamic capabilities
  Track 1 - Artificial Intelligence in Management
  Submission type: Short paper
  Authors: Lorenzo Turriziani, Mauro Sciarelli, Anna Prisco, Martina Percuoco
• A “dual-purpose” teammate: working with GenAI
  Track 15 - Transforming Management in the era of Post-Globalization and Agentic Economy
  Submission type: Long paper
  Authors: Paola Pisano, Maria Caligaris, Massimo Pescarollo, Mirna Rossi, Antonella Aureli

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula Scarpa - Corso Strada Nuova, 65
 
Track 3 - Innovation & Technology Management
session 5
CHAIRS Maria Cristina Longo (Italy - University of Catania), Marco Ieva (Italy - University of Parma)
• Repositioning Biodiesel in the Energy Transition: Evidence from the Heavy-Duty Transport in Italy
  Track 3 - Innovation & Technology Management
  Submission type: Long paper
  Authors: Giulia Tagliazucchi, Gianluca Marchi
• Navigating the STI-Biodiversity Paradox: Co-Creation, International Intermediation, and Bounded Institutionalization
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Jacopo Cricchio, Alberto Di Minin, Ioana Stefan
• Servitization in the Age of Industry 5.0: Strategic Pathways Toward Circular Economy
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Roberta Pisani, Vincenzo Baglieri
• Exploring the interplay between dynamic capabilities and contextual factors for circular innovation ecosystem emergence: an agent-based modeling approach
  Track 3 - Innovation & Technology Management
  Submission type: Short paper
  Authors: Andrea Ancona, Valentina Lazzarotti, Letizia Mortara

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula Volta - Corso Strada Nuova, 65
 
Track 2 - Entrepreneurship
session 4
CHAIR Bice Della Piana (Italy - University of Salerno)
• PROCESSI DI LEGITTIMAZIONE E DI DIFFERENZIAZIONE COMPETITIVA NEI MERCATI NASCENTI: UNA RASSEGNA DELLA LETTERATURA
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Martina Castronovo, Anna Minà, Pasquale Massimo Picone
• We are Change. Il linguaggio degli innovatori deep tech nel contesto europeo
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Chiara Bartoli, Federica Brunetta
• The Hidden Costs of Entrepreneurial Soft Skills: Identity, Behavioural Integrity and Word-Deed Misalignment. Evidence from a ZMET Analysis
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Alessio Sartore, Paola Signori

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula 7 - Corso Strada Nuova, 65
 
Track 4 - International Business
session 3
CHAIR Matilde Milanesi (Italy - University of Florence)
• Warm Hearts or Skilled Hands? The Effects of Country Stereotypes on Purchase Intentions for Italian Design Furniture in the US market
  Track 4 - International Business
  Submission type: Long paper
  Authors: Giada Mainolfi, Alessandro Romoli, Mario D'Arco
• COMPETING ON EXPORT PRICING: EXPORT ENTRANTS VS HOME-BASED INCUMBENTS ABROAD. THE ROLE OF EXPERIENCE, INNOVATION AND MARKET LEADERSHIP EFFECTS
  Track 4 - International Business
  Submission type: Long paper
  Authors: Alfredo D'Angelo
• The role of Corporate Heritage in Market Selection and Market Entry strategies: a multiple case study of the Italian Food & Beverage Industry
  Track 4 - International Business
  Submission type: Short paper
  Authors: Carolina Maria Rognoni, Federica Sacco
• Beyond Borders: A Systematic Review of Internationalization Pathways for Performing Arts Organizations
  Track 4 - International Business
  Submission type: Short paper
  Authors: Matilde Milanesi, Claudio Becagli, Stefania Oliva

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula 6 - Corso Strada Nuova, 65
 
Track 4 - International Business
session 4
CHAIR Rubina Romanello (Italy - University of Trieste)
• AI involvement in international business decisions: How decision type and agency level shape managers’ adoption intentions
  Track 4 - International Business
  Submission type: Short paper
  Authors: Barbara Francioni, Alice Aiudi, Kevin Clark, Roberta De Cicco
• Beyond Intermediaries. A Theoretical Framework for Technology-Oriented Negotiation (TON) in SME Internationalization
  Track 4 - International Business
  Submission type: Short paper
  Authors: Faheem Uddin Syed, Raffaele Albani, Valerio Natale, Riccardo Rialti
• Universities as Orchestrators of International Entrepreneurial Ecosystems
  Track 4 - International Business
  Submission type: Short paper
  Authors: Birgit Hagen, Diala Kabbara, Luca Cavone, Patricea Elena Bertea
• Network centrality and establishment mode choice: An empirical analysis on European firms
  Track 4 - International Business
  Submission type: Short paper
  Authors: Gabriele Galli, Roberto Urbani, Louis Mulotte

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula A - Corso Strada Nuova, 65
 
Track 7 - Purpose-driven Businesses
session 2
CHAIR Rosangela Feola (Italy - University of Salerno)
• Does sustainability pay off? Evidence from a staggered DID analysis on Italian BCorps
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Alessandra Costa, Antonio Crupi, Tindara Abbate
• Value Added in Italian Social Gazelles: The Role of Internal and Contextual Drivers
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Sabina De Rosis, Domenico Nicolò
• Il purpose dell’impresa come frame interpretativo della resilienza d’impresa
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Valentina Cucino, Andrea Piccaluga, Martina Tafuro
• The Micro-Foundations of Humane Entrepreneurship: Individual Configurations and Opportunity Recognition
  Track 7 - Purpose-driven Businesses
  Submission type: Short paper
  Authors: Chiara Crudele, Rosangela Feola, Ricky Celenta, Massimiliano Vesci, Antonio Botti

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula E - Corso Strada Nuova, 65
 
Track 11 - Strategy & Governance
session 3
CHAIR Anna Menozzi (Italy - University of Piemonte Orientale "A. Avogadro")
• Governing the Trust–Distrust Paradox in B2B Relationships
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Marco Balzano, Andrea Ciacci, Charles Hofacker , Lara Penco
• Certified management systems as governance infrastructures for ESG assurance readiness
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Sabrina Restante, Rossella Florio, Emiliano Terella, Bernardino Quattrociocchi
• La performance ESG riduce il rischio di crisi e fallimento delle PMI? Il ruolo della dimensione e dei fattori ambientali
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Francesco Fasano, Maurizio La Rocca, Costanza Consolandi, Arturo Capasso, Martina Bocchini
• Agentic AI Readiness in Italian SMEs: System Integration, Business Model Reinvention and the Intention–Capability Gap in the Post-Globalisation Era.
  Track 11 - Strategy & Governance
  Submission type: Short paper
  Authors: Luca Giraldi, Maria Caligaris, Roberto Leombruni

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula 4 - Corso Strada Nuova, 65
 
Track 12 - Supply Chain Management, Logistics & Operations
session 3
CHAIR Barbara Gaudenzi (Italy - University of Verona)
• Opening the black box of Olympic logistics: a qualitative study of logistics management decision-making in a temporary mega-event
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Silvia Blasi, Barbara Gaudenzi, Lorenzo Bruno Prataviera
• Unpacking Circular Supply Chains: A Systematic Review and Research Agenda of SCM Processes and Actors in Circularity
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Olivia Ibeh, Ilenia Confente, Ivan Russo, Benedetta Baldi
• Designing Shock-Ready Agrifood Supply Chains
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Paolo Coppola, Maria Antonella Ferri, Marco Valerio Rossi, Maria Palazzo
• Beyond productivity: digital transformation and workers’ well-being in warehouse operations
  Track 12 - Supply Chain Management, Logistics & Operations
  Submission type: Short paper
  Authors: Chiara Sguizzardi, Benedetta Baldi, Ivan Russo, Lorenzo Prataviera
• How Strategic Supply Chains Shape SMEs’ Strategic Responses in the Post-Globalization Era: An Exploratory Study
  Track 9 - Small & Family Business
  Submission type: Long paper
  Authors: Mariaemilia Garbelli

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula Disegno - Corso Strada Nuova, 65
 
Track 13 - Sustainability
session 6
CHAIR Marina Gigliotti (Italy - Perugia University)
• Exploring the relationship between firm innovativeness and biodiversity: opportunity or liability?
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Costanza Baldrighi, Berke Okur , Mauro Capestro , Stefano Denicolai
• CSR Behaviour and Perceived Relevance in Micro and Small Family Businesses: Evidence from the Italian Context
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Victoria Giannetti, Gianpaolo Basile, Maria Palazzo, Alessandra Micozzi
• Food as Well-Being in the Digital Age: Motivational Drivers of Fruit Consumption among Generation Z
  Track 13 - Sustainability
  Submission type: Short paper
  Authors: Antonella Bozzi, Mario D'Arco, Vittoria Marino
• Le emissioni che pesano in Borsa: un confronto tra Scope 1–2 e Scope 3
  Track 13 - Sustainability
  Submission type: Long paper
  Authors: Anna Prisco, Chiara Leggerini, Martina Percuoco, Irene Ricciardi

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula del 400 - Corso Strada Nuova, 65
 
Track 2 - Entrepreneurship
session 5
CHAIR Veronica Marozzo (Italy - University of Messina)
• Reopening the Future Under Constraint: A Dual-Process Model of Agency Activation and Stabilization
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Angelica Mori, Giacomo Marzi, Sibilla Di Guida, Silvio Vismara
• Determining the characteristics of the Private Debt targets: Evidence from Italy
  Track 2 - Entrepreneurship
  Submission type: Long paper
  Authors: Michele Lertora, Margherita Mietto, Anna Gervasoni
• Cultural heritage management in peripheral areas: the challenge of resource degradation
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Roberta Bocconcelli, Francesco Mutignani, Alessandro Pagano
• The Evolving Role of University in the development of Entrepreneurial Ecosystems: a multi-stage framework
  Track 2 - Entrepreneurship
  Submission type: Short paper
  Authors: Rosangela Feola, Chiara Crudele, Roberto Parente, Ricky Celenta

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula B - Corso Strada Nuova, 65
 
Track 8 - Retailing & Service Management
session 2
CHAIR Simone Aiolfi (Italy - University of Parma)
• Capturing Brands and Consumer Voice. A Longitudinal Study of Online Discourse on Well-Being and Healthy Eating in the Italian Grocery Retail Sector
  Track 8 - Retailing & Service Management
  Submission type: Long paper
  Authors: Beatrice Ceccoli, Donata Tania Vergura, Anna Boncompagni, Cristina Zerbini, Guido Cristini
• Do shopping behaviors change the importance of store attributes? Evidence from the French grocery market.
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Michele Badolato
• A Quantitative Assessment of Consumers' Reactions to “Clean” Labels
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Giovanni Pino, Stefania Vitiello, Jason Sit, Shynar Dyussembayeva
• Mind the fit: a Framework for Virtual Reality Integration in the Online Customer Journey
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Giovanni Romano, Beatrice Luceri, Simone Aiolfi

Friday 29 May 2026
14:30-15:30
Palazzo Centrale - Aula C - Corso Strada Nuova, 65
 
Track 8 - Retailing & Service Management
session 3
CHAIR Chiara Mauri (Italy - University "Carlo Cattaneo" - LIUC)
• What Drives Theatre Attendance? Audiences Who Plan, Attend More
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Clementina Bruno, Valeria Faralla
• Co-creating Data-Driven Healthcare Services: Collaborative Development of Digital Platforms for Patient-Reported Data
  Track 8 - Retailing & Service Management
  Submission type: Short paper
  Authors: Sabina De Rosis, Linda Marcacci, Domenico Cerasuolo, Elisa Peruzzo
• Orchestrating Digital Passenger Experience: Digital Touchpoints and Organisational Choices in a Smart Airport
  Track 8 - Retailing & Service Management
  Submission type: Long paper
  Authors: Carlo Riccardo Raggi, Marco Remondino
• Transforming consulting services in the era of agentic AI: Evidence from leading management consultants in Italy
  Track 8 - Retailing & Service Management
  Submission type: Long paper
  Authors: Raffaella Montera

15:30-16:30 (Time Zone CEST Europe/Rome)

Friday 29 May 2026
15:30-16:30

Palazzo Centrale - Aula Magna - Corso Strada Nuova, 65 CLOSING PLENARY SESSION (in Italian language)
CHAIR Beatrice Luceri (Italy - University of Parma)


Conference conclusion, reflections, and takeaways

Award Ceremony 

Marta Ugolini and Alberto Pastore, Sinergie Italian Journal of Management 2025 Best Paper Award and Sinergie Italian Journal of Management Best Reviewer Award

Elisa Martinelli, Conference Selected and Best Papers Award, and Conference Short Papers’ Mentions

Stefano Denicolai, Best Practice-Oriented Long Paper Award

Angelo Bonfanti, Outstanding Conference Reviewers Award

Maurizio La Rocca and Pierfelice Rosato with NextGen (Anna Vittoria Formisano, Sara Kullafi, Ludovica Moi, and Massimo Postiglione), Outstanding Young Scholar Reviewer Award

Valentina Cucino, Outstanding Teachers Award

Announcement of the Sinergie-SIMA 2027 Management Conference

printable version